London

Ellenom's Creative Hub in the Heart of London

London is not only our workplace but also our growth place. Since 2020, when we set up our UK headquarters, we have become well integrated into the city's vibrant business ecosystem. The London studio, set in the historic heart of the City at St. Dunstan's Hill, is the creative workhouse behind some of the most successful brands in the capital.

What makes our London address so special is not only having a prestigious EC3 standing but also what happens inside these walls: a unique orchestration of creativity and strategic thinking. The team of experts based in London possesses decades of collective experience in marketing and advertising, creatively tailored to meet the specialized needs of UK businesses.

Having been around for a while now, we have seen the evolution of London's business world in the way that companies approach their marketing. The paradigm shift after the lockdown changed everything-digital presence was suddenly not just important; it became the utmost important. So our team in London has been really working hard, bringing local businesses in dozens to transform their marketing strategies from traditional ways of working to integrated campaigns that deliver measurable results.

Our experience working with companies across the capital, from ambitious start-ups in Shoreditch to mighty financial institutions in Canary Wharf, gave us an insight into what works or doesn't with this market. London consumers are sophisticated, diverse, and ever more conscious of where they spend their money. That's why cookie-cutter marketing simply doesn't cut it here.

One thing we've learned about London marketing: authenticity is key. Unearth something genuine. For example, launching the brand identity for a troubled fashion retailer in East London last year, they didn't turn the marketing around using big flashy ads-they turned it around with a story that resonated truly with the local community. Foot traffic soared by 37 percent in three months of launching the campaign.

Our London Marketing & Advertising Expertise

Marketing in London really is different from any marketing anybody else might do anywhere in the world. This interesting mix of a land rich in history, yet fuelled by innovation, cultural diversity, and everything in between, all create opportunities and hurdles alike for any business wishing to stand out. In these events, that is where we, at Ellenom, have polished up their marketing strategies for the special needs of London.

Being the London marketing team, we are a hub of campaign expertise that cuts through the noise in one of the most competitive markets in the world. We put all their energy into developing strategies that not only veer off creativity but are commercially viable, steering real business growth for their clients.

It is one of our most cherished achievements to have helped a well-known Camden Market artisan food brand extend their clientele beyond tourists to include local professionals. Targeted social media initiatives were complemented by hyperlocal outdoor advertising, resulting in a 45% increase in their weekday turnover in just six months.

Perhaps the best way to describe the London advertising scene today is as a fast-changing arena, with digital out-of-home, experiential marketing and integrated campaigns occupying an increasingly important role. Within this environment, we pride ourselves on being thought leaders, always a step ahead of the curve so that all our clients benefit from innovations, yet at the same time, we are firmly rooted in the fundamental principles that underpin successful communication.

We have had experience of working with businesses, from one-person operations to corporations, across the breadth of London—be it a small family-owned store in Richmond or a major corporation based in the City. Therefore, we understand that each area of London has its flavor and its peculiar way of consumer behavior. This local knowledge serves to be the backbone for us to develop branding and advertising solutions that are tailor-made for your audience.

The distinguishing feature of our approach lies in our adherence to outcome measurements. We create enchanting campaigns while keeping a very close eye on performance and continuously optimizing for maximum returns on your investment. When we executed a series of targeted digital ads for a Notting Hill property developer, we didn't only monitor impressions; we tracked the entire customer journey so as to optimize the campaign in real time, resulting in 28% more qualified leads than projected.

London Business Information